About

Ask Zoe has grown by 750% in a two-year period and became multi-award winning for doing so…

Let us help you do the same.

Our Story …

I’m always asked, why call the business Ask Zoe?

It hasn’t always been.  Prior to the pandemic, it was FAB Events… let me explain…

Where it all began

When I left university, I worked in both New York and the UK for large corporate companies within the hospitality sector.

I was basically an internal consultant and problem solver.  When an area of the company wasn’t achieving its goals and targets, or there seemed to be an underlying performance issue… in I was sent!

To give just one example: After working five years for the Hilton UK brand, I was headhunted to work for a commercial property company called BizSpace Ltd.

Within ten months I was transferred to look after the North Portfolio and create a meeting room product that would be rolled out nationwide.  Within 18 months this was successful and reached a target of £400,000.

I did this by identifying the gaps in the portfolio through reviewing ten key sites in the North and developing a meeting room package that was attractive to their target audience and team. Training on the new product and service was also part of my role, as well as upgrade of facilities.

The new offering was incredibly successful and developed into further benefits for the portfolio and team.  My skillset not only brought a new product and service to the portfolio, but it added a new form of corporate clients to use their facility.  I was able to share an effective marketing strategy for all the sites.  Marketing to each local community through networking and so building the correct network for longstanding results.

Following my time with the team and portfolio it was my employer along with my network that encouraged me to do what I do full time and create an impact for even more businesses in the local community.

Fab Events was born.

FAB Events

When the time was right to leave corporate employment, becoming a freelance events specialist was the natural move.  FAB Events was created and soon grew, as my reputation widened.

From weddings to conferences; training companies’ teams; or project managing; me and my team were thriving.  Our clients were happy and business referrals were flowing in.

Covid

But then in March 2020, after 14 years in the hospitality, events and management sector, everything changed overnight.

I was faced with a new situation… one which I recognise many business owners face every day…

How could I step back, so I could view my business strategically?

How could I attract the right customers?

How could I move my business forward?

How could I change, yet still grow, my business in current circumstances?

The answer to all the questions was right in front of me – to work through my own four-step process and treat my business as my best client.  I knew I could apply my consultancy and training services in a whole new, innovative way, I just needed to think creatively.

Ask Zoe was born

All my experience was helping others to make business improvements and market to the right target audience.

After taking a step back, when I thought strategically about my skills and offering, I realised there was absolutely no reason why the process I used couldn’t apply to, and be highly successful for, any type and size of business.

Now anyone who knows me, knows I network extensively.  I have a wide network of contacts and I heard the phrase ‘Ask Zoe’ (followed by if she can’t help, she’ll know who can) so often, that it stuck with me.

When I decided to rebrand the business so that it was no longer seen as an events company, Ask Zoe seemed like the obvious choice for a new name and rebrand. So, Ask Zoe was reborn on the 5th of May 2022.