The Secret to Staying Relevant

In today’s fast-paced digital world, your marketing strategies need to keep up with your audience, and this month we’re talking about how a marketing refresh can keep, or regain, momentum for your business.

I work with lots of small business owners who’ve realised how easy it is to get caught up in day-to-day operations and lose sight of their marketing, only to find that it’s become stale and could do with reinvigoration.

That’s where a marketing refresh comes in – it’s a simple but powerful way to stay relevant, put your business back on your audience’s agenda and bring some fresh leads in.

Table of Contents

Why relevance matters more than ever!

I’m sure you don’t need me to tell you that the digital landscape is changing all the time.

It feels like every week there are new trends, algorithm shifts and terms to get to grips with.

And just as quickly as online behaviour is evolving, our consumers are changing too, along with their values and tastes in the services and products we offer.

It’s all about being innovative enough to adapt to the changes that are going on; it’s easy to fall behind when things move on, especially if your competitors are evolving their businesses faster than you are.

There’s a risk that your business will become invisible or outdated in the eyes of your audience, and that’s why a marketing refresh is the solution you need.

What is a marketing refresh?

It might sound like a major undertaking, but a marketing refresh is less of a complete overhaul of your marketing and more of a strategic tune-up.

Small steps which can help you with your marketing refresh include:

  • Updating your visuals – small changes to your logo, colour palette, or the aesthetics of your website or social media can make a big difference
  • Revising your messaging and brand voice to make sure they’re aligned to your values
  • Reassessing target audience needs and how you’re meeting them
  • Refreshing campaigns, content, and channels to suit your current products and services

But how do you know when it’s time for a marketing refresh?

Signs your business needs a marketing refresh

If you’re not sure whether it’s time for a marketing refresh or not, here are some clues that it could be a good thing for your business.

  • Your sales and/or engagement are stagnating, and you’re not making the impact or attracting your ideal customer like you used to.
  • Your website or social media looks outdated rather than on-trend.
  • Competitors seem more in touch with your audience than you do.
  • You’ve made big internal changes like new product lines, ownership, or a new business direction, which mean that your marketing needs an update.

As well as reigniting customer interest and grabbing attention, a marketing refresh can really boost internal morale as well; you – and your employees, if you have any – will feel refreshed and energised by having a brand which reflects your values and current trends.

Zoe’s simple marketing refresh ideas for small businesses …

It can be hard to know where to start, so here are my top 5 ideas to refresh your marketing:

  1. Homepage refresh

Why not redesign your website’s landing page with a fresh colour scheme, updated pictures and some clearer calls to action which reflect the products and services you’re currently offering?

  1. Social media refresh

Take this opportunity to update your social media bios, perhaps changing your profile pictures and content style to ring the changes and put yourself back on your followers’ agenda.

  1. Campaign refresh

You could launch a short-term seasonal campaign or promotion, to give your customers something new to engage with, and help to reach new audiences.

  1. Content refresh

Don’t let your content get stale – start a new series based on current trends or customer FAQs.

  1. Testimonial refresh

Reviews are crucial for securing new customers who are looking for honest testimonials about your business. Make sure these are as authentic as possible by updating the reviews and case studies on your website for fresh social proof.

Staying relevant with your marketing doesn’t require a big budget, just intentional and timely adjustments to make sure that your business stands out in today’s crowded marketplace.

Not sure where to start? Ask Zoe!

Hopefully my top tips have been helpful in giving you a starting point for your marketing refresh.

But if you need a bit more of a hand or feel like your business doesn’t just need a refresh but a complete rethink, there are loads of ways that I can give you extra support.

Join the Ask Zoe BRAND NEW Group Programme

I’m so excited to be launching my new Brand new growth and marketing programme for small and independent business owners who are ready to accelerate their marketing.

If you’re struggling to find the time to work on business improvements or marketing, and feel you need some outside knowledge to help you reach your goals, then this is for you!

I’ve called it ‘From Creating Clarity to Gaining Clients’ because I love seeing how it moves people from clarifying the vision of their business right through to translating that into new clients and fresh leads.

If you’re ready to see a positive impact on your business, then sign up to be one of just 12 businesses who’ll be on the programme and gaining support from me.

The sessions will be delivered online each week, alongside a private and exclusive community where business owners can support one another and share ideas.

The programme concludes with a half day masterclass on the 9th September, to keep you accountable and draw everything to a close.

If you’re interested, don’t miss out!

If you have more questions then feel free to book a free call to find out if the programme is right for you.

Alternatively, click here to sign up now – I can’t wait to have you on board!

Want to know more?

BOOK A FREE 30 MINUTE DISCOVERY CALL