The word feedback is classed as helpful or useful criticism and can guide you to make positive decisions within your business, whether this be in general or in relation to a business activity such as an event.

One of the biggest advantages of gaining feedback from your customers when it comes to an event setting or product/service is that it provides awareness on the positives and negatives from a consumer point of view. This feedback allows you to improve commercially so the user experience has the best impact year on year.

Feedback can also come in many forms for many purposes; whether this be pre or post event or post a service being received, because it’s about knowing and learning where the improvements need to be made to create the biggest impact and best impression.

As your feedback can feed into growth and maturity for the event, product or service you provide and it can feed into commercial awareness and customer experience. Which all ultimately lead to learning what the best ROI has been, not just a profit point of view but on a consumer level too.

It can also demonstrate different ways you can improve and It can also help with your marketing and boost further opportunities to gain more clients

Plus, the differences you can see when you get feedback allows strategic decisions to be made.

This can also be done verbally or online; a benefit of it being online is that anyone interested in using your business or event, can see how you presented yourself to other clients by looking online. But verbally can provide meaning and understanding, on how the customer feels, by helping with communication skills

So, here are the main five key benefits you will see when gaining feedback? As, we always feel it is important to illustrate these key benefits to our readers, so you know how to gain feedback, but also why.

As when we understand the purpose, we will carry out the objective, in this case ‘feedback for your event’ more successfully.

  1. Improves performance
  2. Creates a pipeline
  3. Improves retention
  4. Decreases cost
  5. Improves customer experience

However, on the opposite side of the coin if you don’t get feedback there is three key things that can happen, listed as follows:

  1. Not meeting guest expectations
  2. Not inline with what the customer wants
  3. Negative impression of the business or purpose of the event, which decreases their involvement year upon year which decreases profits.

So, now we have demonstrated the positives and how much they out way the negatives of gaining feedback for your event and business; here is how best to get it through seven key mediums:

  1. Feedback forms: such as digital or paper forms to gain feedback whilst guests are present to gain the feedback in the room.
  2. Survey’s such as survey monkey or digital surveys through mailing systems or google software. To gain feedback post event.
  3. Links and Testimonials, such as Trust Pilot or through email to use within your marketing for further reach.
  4. Charts and Graphs; to use as a comparison year on year with feedback received and to demonstrate info graphics.
  5. Bulky Mail; to be used as a thank you prior to the event taking place or post.
  6. QR Code; to use on screen at events to obtain as much feedback as possible from the mobile device on the move.
  7. Questionnaires, whether this be in digital form or physical. To obtain further details and a more in-depth description.

As, feedback is the best way of learning how to manage your events and ultimately help your customers and business.

 


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