What is a marketing strategy?

Before you dive straight into creating a marketing strategy, you might be wondering what exactly a marketing strategy is.

A marketing strategy is a comprehensive plan designed to achieve business goals through targeted marketing activities. It includes market research, branding, budgeting, and planning out the use of various marketing channels.

There are some key elements of a marketing strategy which it’ll be useful for you to include, such as your target market, a value proposition, the marketing channels you may use, your budget and resources, and metrics for success so that you can measure your progress.

Once it’s made, a well-crafted marketing strategy will align your marketing efforts with your business goals.

Meaning you can have a focused approach to growth and stop having to constantly wonder what your marketing should be looking like.

What benefits will a marketing strategy bring to your business?

In order to improve customer experience and use your social media for business growth you’ll need to be engaging with your audience throughout their customer journey.

It’s easy to say that creating a marketing strategy will bring business growth, but how and why will this actually happen?

Increased visibility and brand awareness

One you’ve got your marketing strategy up and running it’ll go a long way to ensuring consistent messaging across all your marketing channels, your website, social media, emails and other marketing platforms.

Making it much easier for customers to recognise and remember your brand.

Competitive advantage

A marketing strategy will help to set your business apart from its competitors as you reach your audience with targeted marketing.

It’s easy to tell a business which has clear goals in marketing apart from those which are sending out spontaneous emails or social media posts in a rush to be present online.

Creating a marketing strategy will help your business to stand out in a crowded market by building trust in your business as you build visibility online.

Leading to growth

Once the implementation of your marketing strategy has built an online presence which increases your visibility and brand awareness, setting you apart from your competitors, it naturally follows that your audience will turn to your business again and again.

Establishing a good reputation will lead to growth as these key marker points are reached, all started from an online presence which builds trust in your brand.

Creating a marketing strategy with Ask Zoe

Creating a marketing strategy might sound like a simple answer to your problems, but what if you need a hand putting it together?

Look no further!

If you’re ready to switch off from constantly thinking of what to post online and want a hand creating a monthly marketing and content plan, you just need to Ask Zoe.

Together we can build a marketing strategy tailored to your business.

We’ll start by looking at the market to understand your audience, their needs and the competitive landscape.

Next, we’ll determine your USP and what sets your business apart from your competitors, before choosing the marketing channels which will work best for you.

Whether it’s primarily social media, email or other content marketing we’ll work out how to reach your target market and align with your business goals.

More on that in September, when our blog will touch on choosing the right marketing platforms for your business.

Trust Zoe with your marketing strategy

Zoe has a proven track record; she hasn’t only built her own business from scratch but has also helped countless other business owners to do the same.

She has years of experience in viewing businesses strategically, helping them to attract new customers and move their businesses forward.

You can read more about her experience here.

Many small businesses find that they know they need to improve their marketing but don’t have the in-house knowledge to make it happen.

And if you’re like many of the small businesses I work with, resources can be limited too, and you want to know that you’re investing your money in someone who can maximise the resources you have.

If you’re looking to outsource your marketing or just need a helping hand as you get started doing it yourself, Zoe is the perfect person to build your brand and help you to stay informed with the latest market trends.

Talk to us about creating a marketing strategy today

We hope you’ve seen that a well-defined marketing strategy is essential for small businesses to thrive in today’s competitive landscape.

And not only that, but creating a marketing strategy will release you from a lot of the burdens that come with being a small business owner.

The constant low-level worry about whether you’re posting enough, and the decisions you have to make each day about your marketing.

If you’re ready to streamline your marketing and see the growth it brings to your business, Ask Zoe for help today!

We’d love to hear from you, get in contact with Zoe to arrange a call about developing your marketing and all-round business support.

The old saying remains true, that if you fail to prepare then you prepare to fail, and your business is no exception.

So, get started on creating a marketing strategy today and see the difference it makes to your business growth.