In this blog article I’m going to discuss the ways we think are best for being confident in your own marketing, this is important as if you’re not confident in your own ability, it is likely that your marketing won’t work or achieve full potential.
This is one of the main areas our customers discuss with us, when talking about marketing in stage two of the fab strategy matrix.
We feel by the end of you reading this article you will know how to apply confidence in your marketing ability and you will able to implement this into your business in four easy steps.
The first step to being confident in your own marketing ability is to have a marketing structure or plan that WORKS! You should look at your current marketing and see what is working for your business and what isn’t working, knowledge is power.
As, when you have this information, you can change, adapt different strategies, and try different techniques, because the power comes when you know what works for your business and ensuring you see a return on investment.
This can take a lot of time, so make sure you give yourself time to see if they work for you. A top tip we share with this is to review your stats every 90 days and keep what is working for the business within the marketing strategy and what isn’t to adapt or close.
Having this effective marketing strategy will give you the confidence in your own marketing ability as you know it what works.
Our second step, even though this is easier said than done. But step two is to stop comparing yourself to your competition and stop trying to replicate their marketing. This strategy may work for your competitors, but everyone’s marketing strategy is different, as people by from people this is why strategies are unique as you are the reason they buy from you.
Step three, is to get support from your network, ask them what their marketing strategy is and share/learn some new ideas that you could try in your strategy to better your current technique. There is always something new to learn, than you may not already know.
Then last but by no means least, make sure for step four, that your marketing appeals to your ideal client, not to you! As much as you must like your marketing , you must make sure that it appeals to your ideal clients, or you won’t attract them.
Something to help you with this would be to follow the instruction below in our fab strategy matrix blog. We hope this helps you as much as it helps our customers.
As we know that the following strategy matrix works, so we have created this as a giveaway for you, for taking the time to read our latest article.
C:\Users\Admin\Documents\Blogs\Fab strategy matrix.pdf
Then as a final reminder the 4 steps to become confident in your marketing ability are…
- Have a plan.
- Stop comparing yourself to your competition!
- Get support from your network.
- Make sure your marketing appeals to your ideal client.
To learn more about gaining confidence in your own marketing ability download our free program here:
About The Author: Zoe Wadsworth
Award Winning Business Consultant of Ask Zoe.
More posts by Zoe Wadsworth