Many business owners come a little bit stuck over time and a key search made on Google is how to align your organisation with your vision and mission.
This involves looking at all aspects of your business to ensure it still matches your vision for how it should operate and what you, as the business owner, want it to achieve.
It’s something that Ask Zoe has done.
When the world of events stopped overnight in 2020, we needed a new way of working.
Not only did we have to pivot our offering, but we also had to make sure the new structure aligned with our vision and mission.
The key question that we asked ourselves, and the one that you should also ask, was “What do I want to be recognized for?”
Understanding where your strengths lie, and how they sit with what it is you want to do, is the first step to creating strategic objectives and the shorter-term goals that guide you toward them.
Bringing together your vision for the business, the objectives you have, and your personal life, allows you to build a strategy for how the business operates and how you market your products and services.
But deciding how to align your organisation with your vision and mission can be hard to do on your own.
Because Ask Zoe works more on the marketing, creativity, and strategic alignment of your goals and values, we provide support and accountability for our clients in three different ways.
As one size doesn’t fits all businesses, it’s important to find the right approach for you and your business.
More about our services a little later…
3 Key Ways to align your organisation with your vision and mission
Here are three key considerations to align your business in 2024 and beyond:
- Create A Clear Vision: As stated by Antoine de Saint-Exupéry ‘A goal without a plan is just a wish’. Meaning that you must plan and execute your goals to create the results you want in business.
- Do Your Market Research: Undertaking market research, when thinking about you goals and the alignment of your objectives, ensures you consider all internal and external elements. The more market awareness you have when planning your objectives, the more successful your return on investment will be.
- Connecting The Dots: You need to ensure that you are implementing the correct systems and processes to create the best impact in the strategic alignment of your business. It’s about working smarter not harder when it comes to business and marketing development.
How Ask Zoe can help you to align your organisation with your vision and mission
If you would like more support to align your organisation with your vision and mission and your marketing return, Ask Zoe can help in one of the following ways:
Our tailored 1:1 Consultancy Service creates a bespoke plan to move your business forward.
Step back from the day-to-day and work with Zoe herself to draw up an actionable plan that we can then check in on to make sure you are on track to achieve your goals.
Or you may find accountability easier through a group strategy day.
Looking at your offer through the eyes of a group of likeminded businesspeople can bring fresh insights, allowing you to step back and think strategically.
But if this isn’t the right fit for you, the Ask Zoe’s Hub is a community of like-minded business owners who are there to learn, share experiences, and support one another.
Your low-cost membership will give you access to live training with a monthly business or marketing theme from a range of experts.
At Ask Zoe, we have clear objectives for our business in 2024 this is why we are so passionate about making sure you align your organisation with your vision and mission to bring you a fantastic return on investment.
This is something we touch upon in every conversation we have.
We want to become your business champions and cheerleaders.
We want to make an impact on your business.
By applying our own expertise, we have made a huge impact on our own business, and we enjoy doing the same for our clients helping you to join the dots and align your objectives.
Ask Zoe was born from a need to think strategically about how we used our skills to overcome the problems of 2020.
We became our own best client, and we can give you the same support and accountability through one of our services… or, at the very least, we hope this article has provided food for thought.
Our Ask Zoe promise is to guarantee you a return on your investment with us… which is a goal we align our business with.
Get in touch and we can you help you align your organisation with your vision and mission and achieve the business improvement and marketing excellence you deserve.
About The Author: Zoe Wadsworth
Award Winning Business Consultant of Ask Zoe.
More posts by Zoe Wadsworth