How do I grow my business, this is a question we get asked on a regular basis when working with strategy clients in a 1:1 setting, as this is usually the pain point a business has when they are marketing themselves incorrectly and not seeing the growth due to their applied efforts.
Establishing and growing a business is not always an easy pursuit. Being successful isn’t something that happens instantly and requires great planning, resilience and patience.
Below we will look at some of the most effective methods of continuing to grow your business, when looking at your key strengths and elements that bring the best return on investment. These are from first hand experience that we have seen in our business during the past 24 months.
- Use your key strength: Customer Service
Exceptional service is one of the most important methods of growing your business, as people buy from people. By going that extra mile to ensure customer satisfaction is at a premium, you can build a strong reputation and links within the local community which in turn attracts consumers who are looking for the services or products that you are offering via positive reviews online or between the public and people recommending your business. Here at FAB we appreciate testimonials on our Facebook page, google review and LinkedIn, as we are grateful for the positive feedback but also because they highlight our strong points to the consumer market.
2. Utilize social media
These days the most popular and effective strategy to grow a customer base and notoriety is to promote the business on social media sites such as LinkedIn, Facebook, Twitter and Instagram.
The key here is to be consistent with your posting. Use scheduling platforms to ensure the volume of your posts each day and week are always churned out at the same rate. A good site to perform this method is Buffer, where you can enter exact time slots for your posts to be sent out on your page.
Also ensure that you engage with other business accounts and each comment or contact that you receive to actively seek to connect with others and build that rapport which is essential to driving up sales and deals for your business.
3. Networking = Network leads to net worth
An important part of growing a business is to build a social network of prospective customers and fellow business owners. This can be achieved through attending networking events and actively seeking to converse with the participants while remembering the intention to promote your products and services.
Networking events are also an opportunity to see if you can find common ground with other businesses and establish any mutually beneficial services.
In conclusion when growing your business it is important to consider how you can utilize various platforms to enhance your social media presence, reputation within the local community and circle of business networks. But ultimately you have to be consistent with your efforts to ensure your business grows and your efforts can be reviewed every 90 days to optimise your return.
About The Author: Zoe Wadsworth
Award Winning Business Consultant of Ask Zoe.
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