Do you know why you do what you do?

The first part of our audio series for business owners will help you to dive into your Why – the reason you started your business and the driving force behind it.

Because for many business owners, their Why has got lost along the way, and it’s important to check whether your actions are still aligned with the values that your business was originally shaped around.

If you’re looking for space for bold reflection, whether your business has been running for years or is just starting out, The Reality Check is perfect for you.

Are you ready to discover the importance of your Why?

The Reality Check will help you to see how your Why needs to be the heartbeat of your business.

Amongst the noise of business, it’s easy to lose sight of why you started in the first place.

But your Why is what gives your business soul, and therefore what makes it resonate with your audience.

Our audio series for business owners highlights how your audience connects with why you’re doing what you’re doing, not just what it is that you do.

When they connect with your purpose, you build trust, and this drives sales.

However, it’s easy to lose sight of your Why, getting caught up in the grind, and letting your original purpose fade away behind the things which feel more urgent.

Zoe says, “if your why isn’t driving your decisions, your strategy is just noise, and so is your marketing.”

Hard hitting stuff!

But it’s so important to take this in, and make sure that your business can go back to basics to realign everything you do with your Why.

Episode 1 of The Reality Check explores how to reconnect with your purpose and how to make sure that your Why is visible in every part of your business, so that your audience sees your purpose and builds trust in your brand.

If, you want to receive this episode first hand in the new year. Register here!

Do your customers know your business’s Why?

Our audio series for business owners will be a four-part series, and the first episode is focused on rediscovering your Why and making sure this is at the heart of all you do.

But it’s not just important for you as a business owner to let your purpose shape your actions; your audience needs to understand how this underpins your business too.

By communicating your Why to customers, you will develop an emotive response.

But, why should you listen to The Reality Check?

There are loads of reasons why our brand new audio series for business owners is a great listen.

Perhaps you’re feeling disconnected from your purpose as a business owner, and you want to realign with your Why but you’re not sure where to begin.

You might have stumbled into running your business without ever thinking about what your goals are and need a hand working out why you began.

Or you might need a hand navigating how to communicate your Why more clearly to your audience in order to build trust.

If any of these sound like you, The Reality Check is what you need.

Ready to find your Why?

If you’re feeling like your business needs a refresh in 2026, or you’re looking for an opportunity to reflect on where things are at, our audio series for business owners is the best place to start.

Due to be released early 2026, register here to be first in the know!

As, when you’re feeling disconnected from your purpose it can be very difficult to know where to start, but there is real value on leaning on support networks to navigate these times and learn from the experiences of others.

Whether this is through the support of a business buddy or coach, or other networks in your life, it’s important to pause, reflect and realign, and The Reality Check is a good starting point in helping you to think these things through and seek out people who can help you to process what you realise.

Ask Zoe is founded upon principles of helping one another to make an impact, and the community built through this has been incredible.

A network has sprung up through Ask Zoe which has enabled business owners to share experiences and learn valuable lessons from one another, and The Reality Check is a great way to become a part of that.

If you’re ready to benefit from the expertise on offer here and join with other likeminded people listening along, follow this link to register and be in the know first-hand with The Reality Check, an audio series for business owners which will help you to realign with your purpose. Coming early 2026!