We are often asked about why a business isn’t winning work.
Whether this be a service you provide, a package you have created with your ideal customer in mind, or a product your customer can buy now.
This can be for many reasons but ultimately it could be because of these two areas:
- A prospect prefers your competitors over your business.
- Product or service placement, and how can you place yourself in the best position to win every time?
However, at Ask Zoe, we believe winning more business involves a combination of strategic planning, effective communication, and delivering value to your customers.
We recently shared the following three top tips in November, to help you win more business. These top tips on how to win more business are as follows:
- Clearly communicate your value proposition. What makes your company unique and better than the competition? Why should clients choose you?
- Invest in customer service. Give every customer a positive experience of your company at every stage of the customer journey.
- Get feedback from your customers. Ask them about your services and use their feedback to improve your offerings.
However, with strategic planning, there are multiple areas to consider. To ultimately help you or show you how to win more business in 2023 and beyond.
These eight key areas are as follows:
Understand Your Customers:
Identify your target audience and understand their needs, preferences, and pain points.
Conduct market research to stay informed about industry trends and customer demands.
Clearly communicate what sets your products or services apart from the competition.
Highlight your unique selling propositions (USPs) to show why customers should choose you.
Build Strong Relationships:
Cultivate strong relationships not just with existing customers as mentioned above but networking is crucial; attend industry events, join professional organizations, and engage on social media platforms.
Create Compelling Proposals:
Tailor your proposals to the specific needs of the customer.
Clearly outline the value you provide and how it addresses the customer challenges or goals.
Include case studies or testimonials to build credibility.
Set competitive yet profitable prices for your products or services.
Clearly articulate the value customers receive in exchange for the price.
Invest in Marketing:
Develop a strong online presence through a professional website, social media, and online advertising.
Utilize content marketing to showcase your expertise and attract potential customers.
Stay informed about your competitors’ offerings, pricing, and marketing strategies.
Identify opportunities to differentiate yourself and capitalize on gaps in the market.
Be willing to adapt your strategies based on market changes, customer feedback, and emerging trends.
Stay agile and responsive to maintain a competitive edge.
However we believe working on this topic is a priority of working on the business rather than within, to give you a lead over your competition and help you win more business.
Plus, by becoming part of the Ask Zoe network, with our expertise in your corner you have a cheerleader supporting you in building the lasting relationships that win work and ultimately help you win more business from the top tips shared in our latest article.
But please remember, that winning more business is an ongoing process that requires a combination of strategy, customer focus, and continuous improvement.