In early in 2024 we were invited to present at Screen Pop and we presented step one of our Ask Zoe four-step consultancy, focusing on the art of knowing your why and understanding why it is important in business.

Knowing your why enables you to understand what your current reality is and why things in business may not be going your way.

Knowing your “why” refers to understanding the deeper purpose, values, and motivations that drive your actions and decisions. This concept is often associated with personal development and leadership, and it holds significance for several reasons.

These reasons can be transferred into your business, to help it develop and grow.

Situations that can occur if we don’t know our why and we are not delivering on our promise and purpose are:

  • Lack of motivation
  • Lack of communication
  • Lack of funds
  • Lack of attraction
  • Lack of direction

So, it is super important to reflect and ask yourself ‘What is your Why, and what is your reason for being in business?’ as these lead to these six significant improvements for your business.

6 improvements from knowing your why …

Provides Direction and Focus:

Knowing your “why” gives you a clear sense of direction and purpose.

It helps you set meaningful goals and make decisions that align with your values and long-term objectives in business and what you want from your business.

This clarity enables you to stay focused and increases motivation by reaching benchmarks in your business.

Motivates and Inspires:

Understanding your purpose can serve as a powerful source of motivation.

When faced with challenges or setbacks, knowing why you are pursuing a particular path can help you stay resilient and motivated.

Your “why” becomes a source of inspiration during difficult times.

Enhances Decision-Making:

When you are aware of your underlying motivations, decision-making becomes more straightforward.

You can evaluate choices based on whether they align with your values and goals, making it easier to prioritise and make decisions that contribute to your overall objective in business.

Builds Resilience:

Having a strong sense of purpose and understanding your “why” can make you more resilient in the face of adversity.

Challenges are perceived as part of the journey toward a meaningful goal rather than insurmountable obstacles.

Increases Satisfaction and Fulfilment:

Living in alignment with your values and purpose tends to lead to greater satisfaction and fulfilment.

When your actions are driven by a deeper sense of meaning, you are more likely to find joy and contentment in your goals.

Guides Personal and Professional Growth:

Knowing your “why” can guide your personal and professional development.

It can influence the choices you make in terms of education, career, relationships, and other aspects of business – including personal goals, ensuring that your growth is purposeful and intentional.

Strengthens Relationships:

Understanding your motivations can also enhance your relationships with others.

It helps you communicate your values and priorities effectively, fostering stronger connections with those who share similar beliefs or providing clarity in situations where alignment is important.

Knowing your why …

In summary, knowing your “why” is essential for personal development, goal setting, decision-making, and overall well-being for the business and business owner.

It provides a foundation for a more meaningful and purposeful business, resulting in a better quality of life.

Because as it was famously once said: It all starts with YOU and your WHY in business!

‘Your reason for being in business serves as a reference point for all operations. It allows you to manage your business with purpose. It governs the processes, people, and systems within your business. Identifying your motivation is the first step to developing measurable goals for your business’.

We hope you can know see why knowing your why is so very important.  We touch more on our four step consultancy process in a recent article on how to align your business, so if you wish to continue the topic of conversation click here.

 

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