We have been working with some interesting companies over the last few months. Some of the lovely things they told us about our work gave us food for thought. James from Vector Web Designs came to one of Group Strategy Sessions. Afterwards he said: “Really interesting session with Zoe this week – made me think of lots of different areas of my business that needed developing. She was able to quickly get to the heart of the issues that affect our industry and offer innovative ideas to help us grow”.
The old quote about failing to plan is planning to fail is never truer than when applied to marketing and, as James found, spending time on building a strategy will help you visualise your place in the market and understand how best to communicate your message. The dictionary says that a strategy is “a plan of action designed to achieve a long-term or overall aim”, and that explains nicely why a marketing strategy is the best way to get results for your business.
With the world getting back to work again, lots of companies are becoming active on social media and re-contacting customers and prospects. Ad hoc posts and emails do not build a picture of why they should do business with you, a clearly defined strategy designed to create a sustainable pipeline of business will. By answering such questions as:
- What platforms does your industry use online?
- What are the problems facing your potential clients?
- How do you solve those problems?
Plus, one of the key questions we get asked is, how can you stand out from the crowd in your marketing?
Especially if your competitors are stuck in the same marketing box, posting to LinkedIn or Facebook occasionally or rearranging their website etc. We educate you on the need to be outside of the box engaging with your customers with a unique, compelling offer.
Our 4 step strategy programme will give you the understanding and clarity you need for effective marketing. Our experience of working with businesses in many industries gives us a unique perspective on creating a marketing strategy that gets to the heart of your customers’ issues and shows them how you are the best answer to their questions.
Visit our 1:1 Consultancy – Ask Zoe to learn more about how we support you both remotely and face to face. While you are there, download our ‘Five Top Tips to Improve your Marketing Strategy’ eBook and get in touch to book a free call.
Plus, as an extra giveaway why not take a look at our CAR model to help you get to the heart of your marketing by The CAR Model – Free Video Series – Ask Zoe
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